✨ Get more on OKRs with code cathyhulu@gmail.com
✨ Get more on OKRs with code cathyhulu@gmail.com
✨ Get more on OKRs with code cathyhulu@gmail.com
Advertising Fintech-AI to New Clients
Truewind is a Y-Combinator funded startup, with the goal of helping accountants through the power of AI. Wanting to attract new clients at the nation's biggest accountanting conference (AICPA), I joined the team as the lead designer to help establish the marketing tone and vision.
During my time, I worked closely with the CEO to build the brand identity, determine the visual tone, and deliever design assets.
Role
Graphic Designer
Team Size
3
Timeframe
6 weeks
Advertising Fintech-AI to New Clients
Truewind is a Y-Combinator funded startup, with the goal of helping accountants through the power of AI. Wanting to attract new clients at the nation's biggest accountanting conference (AICPA), I joined the team as the lead designer to help establish the marketing tone and vision.
During my time, I worked closely with the CEO to build the brand identity, determine the visual tone, and deliever design assets.
Role
Graphic Designer
Team Size
3
Timeframe
6 weeks
Advertising Fintech-AI to New Clients
Truewind is a Y-Combinator funded startup, with the goal of helping accountants through the power of AI. Wanting to attract new clients at the nation's biggest accountanting conference (AICPA), I joined the team as the lead designer to help establish the marketing tone and vision.
During my time, I worked closely with the CEO to build the brand identity, determine the visual tone, and deliever design assets.
Role
Graphic Designer
Team Size
3
Timeframe
6 weeks
Responsibilites & Deliverables
Supervised the marketing strategy and visual language.
Produced graphic designs for physical (business cards, flyers, stickers, banners, wall and mural art) and digital (website, social media, video) assets.
Coordinated between contractors, executives, and motion designers on design contents, assets, and booth setup.
Saw a 10% increase in new clients after conference.
Responsibilites & Deliverables
Supervised the marketing strategy and visual language.
Produced graphic designs for physical (business cards, flyers, stickers, banners, wall and mural art) and digital (website, social media, video) assets.
Coordinated between contractors, executives, and motion designers on design contents, assets, and booth setup.
Saw a 10% increase in new clients after conference.
Responsibilites & Deliverables
Supervised the marketing strategy and visual language.
Produced graphic designs for physical (business cards, flyers, stickers, banners, wall and mural art) and digital (website, social media, video) assets.
Coordinated between contractors, executives, and motion designers on design contents, assets, and booth setup.
Saw a 10% increase in new clients after conference.
About
Hello, I'm Catherine. I have experience in both the engineering and design stages of product development. My career journey has been driven by the question: "how to enrich people's lives through technology?" I am motivated by finding new ways to make the world a better place. With my unique background in software engineering, I combine my creative thinking and practical problem-solving to find solutions that is both meaningful and helpful, but also actionable, accessible, and scalable.
If you are looking for an awesome collaborator or have a cool project, feel free to send me a message.
About
Hello, I'm Catherine. I have experience in both the engineering and design stages of product development. My career journey has been driven by the question: "how to enrich people's lives through technology?" I am motivated by finding new ways to make the world a better place. With my unique background in software engineering, I combine my creative thinking and practical problem-solving to find solutions that is both meaningful and helpful, but also actionable, accessible, and scalable.
If you are looking for an awesome collaborator or have a cool project, feel free to send me a message.
About
Hello, I'm Catherine. I have experience in both the engineering and design stages of product development. My career journey has been driven by the question: "how to enrich people's lives through technology?" I am motivated by finding new ways to make the world a better place. With my unique background in software engineering, I combine my creative thinking and practical problem-solving to find solutions that is both meaningful and helpful, but also actionable, accessible, and scalable.
If you are looking for an awesome collaborator or have a cool project, feel free to send me a message.
About
Hello, I'm Catherine. I have experience in both the engineering and design stages of product development. My career journey has been driven by the question: "how to enrich people's lives through technology?" I am motivated by finding new ways to make the world a better place. With my unique background in software engineering, I combine my creative thinking and practical problem-solving to find solutions that is both meaningful and helpful, but also actionable, accessible, and scalable.
If you are looking for an awesome collaborator or have a cool project, feel free to send me a message.